Due to the country’s tourism industry’s potential for significant growth and development, Sri Lanka Travel will make a splash at the upcoming World Travel Market (WTM) 2024 in London, UK. With a record-breaking 100+ travel agencies, tour operators, and hoteliers in attendance, Sri Lanka will be represented at the event by its largest commerce delegation ever. With a new tourism strategy and direction, the country’s participation highlights its commitment to positioning itself as a top tourist destination for travellers from the UK.
“Tourism – Sri Lanka Tourism to Present a New Phase of Growth at WTM 2024 in London”
At WTM 2024, Sri Lanka will present its strategic plan for reviving tourism, building on the remarkable 50% annual growth rate that the country has seen thus far from the UK, its second-biggest source market. The performance of the previous year was much surpassed by this increase in arrivals, indicating a very bright future for the island nation’s travel industry.
For the 44th year, the WTM Travel Fair 2024 will be place in ExCeL Hall in London, United Kingdom, from November 5–7, 2024. This year’s World Travel Market is anticipated to feature over 5,000 exhibitors, 50,000 visitors, and more than 4000 tourism service providers, such as travel boards, hotels, transportation companies, and tourism services.
