The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) successfully hosted the Sri Lankan-German Tourism Conference 2025 at last day(09) The Kingsbury Colombo, bringing together German and Sri Lankan industry experts, government officials, and tourism professionals.
The conference, organized under the German Federal Ministry for Economic Affairs and Energy’s (BMWE) Market Entry Program (MEP), focused on forging partnerships and promoting sustainable and innovative tourism development.
“Germany remains one of Sri Lanka’s most important tourism source markets, and this conference underscores the potential for collaboration in making Sri Lanka an even stronger destination for German travellers,” said Martin Klose, Chief Delegate of AHK Sri Lanka.
“Sri Lanka-German Tourism Conference 2025”
The program featured two panel discussions, expert presentations, and company pitches highlighting new opportunities for cooperation. Panel 1 explored what German travellers expect and how Sri Lanka can meet these needs, with contributions from Siddhalepa Ayurveda, Hilton Colombo Residences, Aitken Spence Travels, and AHK Sri Lanka.
Panel 2, titled “Sri Lanka: The New Sustainable Bali?”, addressed regenerative tourism with leading operators including The Curious Experience, Kite surfing Lanka, Walkers Tours and Cinnamon Life. Company pitches by the German delegates of AquaRockBag, Claussen Holding GmbH, mascontour GmbH, SUNSET Energietechnik GmbH, Suvarivi Ayurveda Resort (Pvt) Ltd, and the sole proprietor Ms. Mareike Brandt showcased innovative solutions for tourism, while expert talks covered MICE tourism potential, training and education, AI applications, and diversity & inclusion in tourism.
A regional spotlight on Jaffna highlighted untapped opportunities in Sri Lanka’s Northern Province, In the event breaks, the guests enjoyed a virtual reality experience of Sigiriya provided by VR Archives and could inform themselves at the info stalls with representatives of the Northern and North Central Provinces. The conference served as a dynamic platform to strengthen bilateral cooperation, positioning Sri Lanka as a sustainable, forward-looking destination for German travellers. AHK Sri Lanka is part of the German Chamber Network supported by the Federal Ministry for Economic Affairs and Energy (BMWE). With 150 locations in 93 countries
around the world, the members of the German Chamber Network (AHKs) offer their experience, connections, and services to German and companies of the respective partner countries.
AHKs are located in all countries of particular importance to German companies and are closely connected to the Chambers of Industry and Commerce (IHKs) in Germany. The German Federal Ministry for Economic Affairs and Energy (BMWE) supports German companies in successfully positioning themselves in international markets. Through the Market Entry Program, the ministry provides targeted assistance to strengthen the competitiveness and market access of German companies worldwide.
Ajith Weerasuriya
