The Malaysian Indian Tour & Travel Association (MITTA) and the High Commission of Sri Lanka in Kuala Lumpur held a productive meeting to discuss ways to promote Ramayana Trail tourism in Malaysia.
The Sri Lankan High Commission in Kuala Lumpur released a statement stating that MITTA, which is made up of more than 200 Indian-Malaysian travel and tour companies, is essential to the development of both inbound and outbound tourism, with an emphasis on tourists who speak Tamil.
“Sri Lanka highlights the Ramayana Trail in Malaysia in an effort to boost travel.”
As a result, the statement stated that the High Commissioner of Sri Lanka, Air Chief Marshal (Rtd.) Sumangala Dias, met with representatives of MITTA and expanded on previous conversations he had started with the Kuala Lumpur Selangor Indian Chamber of Commerce and Industry (KLSICCI) in July 2024.High Commissioner Dias emphasised the expanding potential for tourism between Malaysia and Sri Lanka, pointing out that roughly 60,000 Sri Lankans visited Malaysia last year, compared to 10,000 Malaysians who visited Sri Lanka. This offers a singular chance to present Sri Lanka as a desirable travel destination, particularly for Malaysian tourists of Indian descent, who have historical ties to the country thanks to the epic of Ramayana.A video documentary on the Ramayana Trail, which featured historical sites in Sri Lanka and Hindu deities associated with the Ramayana, was shown during the meeting. It further stated that High Commissioner Dias asked MITTA for assistance in promoting these tourism opportunities to Malaysian travel agencies and foreign tourists.
In addition to expressing gratitude for the chance to investigate the Ramayana Trail, MITTA President Dato’ Aruldas reaffirmed the organization’s dedication to providing essential information to the Indian-Malaysian travel community.The High Commission of Sri Lanka in Kuala Lumpur states that it is committed to supporting the continued growth of trade, investments, and tourism between Sri Lanka and Malaysia and anticipates enhancing its partnership with MITTA to accomplish these goals.
